Either women's rights or body image Research Paper

Either women's rights or body image - Research Paper Example 74)†; some children seem to simply live with the television on, whether as entertainment or for background noise. The question that does exist is in regard to just how harmful all of this television viewing is to children and there are a few ways in which this question can be considered, all of which point to the damage that too much television can cause, and they are physically, mentally, and emotionally. Physically, it has been proven that too much television viewing is harmful to children’s eyesight, regardless of how close a child actually sits to the television screen (Comstock, pg. 38). Even though television has proven to not have lasting negative effects on the eyes, there are some implications that can cause temporary blindness or spots before the eyes, or longer lasting issues that need medical correction such as vision distortion or near or farsightedness. Most children tend to watch television in the dark, which causes the eyes to strain, which then often causes eye fatigue. This can be easily fixed by cutting down viewing times, by not watching television as often in the dark, and by sitting a safe distance away from the screen, but over time children can develop issues with their eyesight that might need fixing with glasses or else cause problems as they get older (Comstock, pg. 42). Another physical consequence of too much television viewing is the possibility of obesity. When children spend more time in front of the television, they are spending less time playing and getting exercise. Zimmerman et al (pg. 338) stated that â€Å"eating is a common activity in front of the television; the more that a child watches television, the more they eat, and the more they risk developing obesity†. They do not spend enough time exercising and ridding themselves of the fat that they take in while they are watching television. The fat builds up, causing obesity. When children watch television, they become more concerned with their entertainment

Asbestos Essay Example | Topics and Well Written Essays - 2250 words

Asbestos - Essay Example An estimated 1.3 million employees in the construction and general industry are at risk. No doubt, we are exposed to a certain level of asbestos material all the time. Asbestos, in the finished form, does not pose any health hazard. Remodelling, repair, maintenance, demolition, sale and transport combined with rough handling all can release these deadly fibres into water or air2. Inhalation of these fibres for a continuous period could be extremely dangerous. . Chrysotile, a fibrous mineral which neither burns nor rots, flexible with maximum tensile strength, extremely useful, lightweight, can create a formidable surface mixed with cementing materials, could be used as high temperature seals and gaskets, known over 2000 years, first mined in Russia, Italy and Canada. Old products, unlike today's improved technological ones, crumbled easily under pressure and released more harmful fibres. All these fibres are non-inflammable Asbestos is a highly emotive topic with two shrill schools of thought, one saying that asbestos should be banned; another arguing that asbestos of today would not be a killer. European Union (EU)3 and the United Kingdom (UK)4 both argue that asbestos is carcinogenic and targets multiple organs of the dust inhaler. According to their rules all types of asbestos are harmful and there is no safe level of exposure and the weight of evidence to support this is incontrovertible and historical. It is impossible to control the exposure to asbestos in workplace and hence, alternative products must be used. Asbestos should be discarded as a harmful object and should be banned, to protect public health. This risk-based approach depends on the fact that there is no identified lower exposure limit to which workers can be safely exposed.5 In spite of the overwhelming medical reports, there is little scientific research evidence to back this viewpoint and the entire exercise seems to be more of a public emotional grandstand. Asbestos is heat resistant and is used in a wide variety of industrial and domestic appliances and this makes it particularly difficult to avoid it completely. It is a mineral fibre used in a variety of building construction materials for insulation and it is also a fire-retardant. The necessity of completely stopping the usage too is questioned by many scientists. The Canadian Chrysotile Institute

LEGISLATION IS INTRODUCED TO PROTECT UNMARRIED COHABITANTS Essay

LEGISLATION IS INTRODUCED TO PROTECT UNMARRIED COHABITANTS - Essay Example Under the Children Act 1989, an unmarried mother has the sole parental responsibility over her children however this was amended under the Adoption and Children Act 2002 where parental responsibility shall be acquired by the father if he is registered as the child’s father; there is a parental responsibility agreement; or when the court orders that he shall have parental authority upon his application.  Under the Children Act 1989, an unmarried mother has the sole parental responsibility over her children however this was amended under the Adoption and Children Act 2002 where parental responsibility shall be acquired by the father if he is registered as the child’s father; there is a parental responsibility agreement; or when the court orders that he shall have parental authority upon his application.   The legislative pronouncement protecting cohabitation may be used by couples who are prescribed by law to marry by reason of legal impediment or public policy to cir cumvent the law. A case in point is B & L v the United Kingdom where a parent-in-law is prohibited from marrying their child-in-law unless both had reached aged 21 and both their respective spouses had died. B was L’s father-in-law, and they wished to marry. L’s son treated his grandfather, B, as ‘Dad’. However, upon application to the European Court of Human Rights (ECHR), it was ruled that the prohibition violates the right to marry notwithstanding its laudable and legitimate aim of protecting the family and any children of the couple. The prohibition was based primarily on tradition and considering the same situation, no legal prohibition exists when the couple would engage in an extra-marital relationship.   In fine, there are enough laws to protect the interest of unmarried cohabitants. They must only be vigilant in protecting their rights and interests so that they may not be unduly deprived of their rights and interests.... Under the Children Act 1989, an unmarried mother has the sole parental responsibility over her children however this was amended under the Adoption and Children Act 2002 where parental responsibility shall be acquired by the father if he is registered as the child’s father; there is a parental responsibility agreement; or when the court orders that he shall have parental authority upon his application.  Under the Children Act 1989, an unmarried mother has the sole parental responsibility over her children however this was amended under the Adoption and Children Act 2002 where parental responsibility shall be acquired by the father if he is registered as the child’s father; there is a parental responsibility agreement; or when the court orders that he shall have parental authority upon his application.   The legislative pronouncement protecting cohabitation may be used by couples who are prescribed by law to marry by reason of legal impediment or public policy to cir cumvent the law. A case in point is B & L v the United Kingdom where a parent-in-law is prohibited from marrying their child-in-law unless both had reached aged 21 and both their respective spouses had died. B was L’s father-in-law, and they wished to marry. L’s son treated his grandfather, B, as ‘Dad’. However, upon application to the European Court of Human Rights (ECHR), it was ruled that the prohibition violates the right to marry notwithstanding its laudable and legitimate aim of protecting the family and any children of the couple. The prohibition was based primarily on tradition and considering the same situation, no legal prohibition exists when the couple would engage in an extra-marital relationship.   In fine, there are enough laws to protect the interest of unmarried cohabitants. They must only be vigilant in protecting their rights and interests so that they may not be unduly deprived of their rights and interests. Any legislation that would be enacted would put the cohabitation relationship at par with marriage and civil partnership is a mockery to the institutions. It would further erode marriage and civil partnership and from the growing number of couples choosing to cohabit without the benefit of marriage or civil partnership, it is marriage and civil partnership that need protection. Unmarried cohabitation should be left alone to give the parties freedom to choose but they cannot invoke protection as this is a direct assault on the institutions of marriage and civil partnership.  

Criminal justice system Assignment Example | Topics and Well Written Essays - 750 words

Criminal justice system - Assignment Example Thirdly, they both have a privilege against self-incrimination. Fourthly, both the juvenile and the adult have a right to notice of the charges in court. Nevertheless, both adult and juvenile offenders have the right to receive the Miranda warnings. During the court process, they both receive equal protection of their rights (Harry & Dammer, 2010). Finally, in both systems, before a can be convicted of any crimes, there must be a proof of unreasonable doubt that the person committed the crimes or the delinquent acts (Harry & Dammer, 2010). There are numerous comparisons between the juvenile justice system and the adult criminal justice system. On the first note, the juvenile justice system is a characteristic of the criminal justice system. Juveniles are charged in civil proceedings and receive no criminal record unlike the adults who are charged in a criminal proceeding and on being find guilt are forced to carry a criminal record of one’s adult life. Juvenile court proceedin gs are carried out in an informal way whereas, in an adult criminal justice system, court proceedings are carried out in a formal manner (Harry & Dammer, 2010). There are many significant differences that exist between the juvenile justice system and the adult justice system (Harry & Dammer, 2010). In the juvenile justice system, the primary and viable goal is the rehabilitation, community protection and treatment of the individual. In a criminal justice system, punishment is the primary focus.... Another difference is the accessibility of records and proceedings. There is private public access to juvenile records and confidential court proceedings in a juvenile court unlike in the adult criminal court where criminal records and court proceedings are open to the public (Harry & Dammer, 2010). Also, in a juvenile system, a juvenile offender faces a hearing which is based on both his social history and legal factors whereas, in a criminal justice system, defendants are put on trial based on legal factors. Referring to public jury trial, the juveniles have no right to a jury trial unlike in the case adult criminal justice where defendants have a right to a public jury trial (Harry & Dammer, 2010). On the other hand, juveniles are persecuted for delinquent whereas defendants in a criminal court are judged as either innocent or guilty. In cases where the delinquent acts are serious, they might be considered as crimes and the juvenile will be tried in the adult courts (Harry & Damme r, 2010). There are some important differences between the juvenile and the adult justice systems that protect the offenders. For example, in the juvenile courts the nature of the offense and age is taken into consideration (Harry & Dammer, 2010). By considering these factors, a juvenile is protected from being tried as an adult in the adult courts. Similarly, in juvenile courts, parole is based primarily on surveillance only whereas in an adult criminal justice, parole is based on monitoring of illicit behaviors and surveillance (Harry & Dammer, 2010). The juvenile justice system is different from the adult criminal justices because in the juvenile courts,

Neolithic development Essay Example for Free

Neolithic development Essay Neolithic development is characterized by the first agricultural revolution, when people moved from hunting gathering to agriculture and settlement. They developed tools for farming, pottery, spinning, and weaving. 2. The Hebrew is chosen by their God to go to the Promised Land. The Hebrew covenant with their god is characterized by the Ten Commandments that they have to follow throughout their lives. The Talmud is a set of discussions regarding Jewish laws, ethics, customs and history and is held important in Rabbinic Judaism. The Hebrews came to Palestine because some parts of it were defined as part of the Promised Land or Canaan. 3. It was Ahmose I who reunified Egypt in the 8th century by conquest and expulsion of the Hykos and reassertion of Egypt’s power over Nubia and Canaan. 4. It was the Sumerian people who invented taxation in order to make taxation easier. Sumerian scribes are record keepers, which are usually for the records of taxation. Mesopotamia was generally polytheistic, or the belief in many gods. These gods are the ones which provided them whatever they needed to survive. With the harsh environment of the Middle East, these people adapted laws that would punish offenders severely so as to avoid repetition of crimes. Egyptian and Mesopotamian religions differ with the gods they rule and the characteristics of these gods. 5. After Solomon’s death, the Hebrew state became separated, as the ten northern tribes revolted and successfully seceded to create their own kingdoms. 6. The Battle of Kadesh marked the first international peace treaty ever made, and it was between Egyptians and the Hittites. 7. Assyrians maintained political cohesion and military preparedness because they all followed only one rule, and that is of their King. 8. The Magi is a group of people from Media who were known for their religious and funerary practices of the people of ancient Persia. Zend-avesta refers to the interpretation of the Avesta or the primary collection of sacred texts of Zoroastrianism in the Avestan language. Zoroaster taught religion and philosophy, about the universe and the struggle between truths and lies. Ahriman is basically the demon in Zoroastrianism and Ahura Mazda is the god. Satraps are the governors of Median and Persian empires. 9. The weaknesses of the human condition can be overcome by not overindulging or by following a simple life. Attachment and craving can be ceased by following the eightfold path. Nirvana is the state of being of a person wherein he is free from suffering and the cycle of being reborn. Human beings, like all things are impermanent, and there is no constant self. Human existence can be associated with suffering. 10. Jains preach that by cultivating a person’s own personal wisdom and control, he can achieve spiritual development. According to the Bhagavad Gita, the human condition is temporary and can still transcend to a supreme being. Dharma is the duty of a person that he must fulfill. Upanishads teach about the universal spirit and the individual soul and how both asserts an identity in an individual. Here, ascetism is characterized by doing away with wants and desires and following a life away from human indulgence. 11. Zhou China boasted of an organized medical system wherein physicians have specialties. Zhou was different in the aspect of government because it became feudal. Mandate of heaven means that the rulers are legitimately blessed by the heavens, and if the heaven would be displeased, the mandate would be revoked. 12. Yao, Shun, and Yu are the holy and virtuous mythical rulers of China who divided it into its regions. According to Confucius, the family is the basic unit of the society. A just and peaceful society would be obtained if people follow the rules. Mutual obligation would only be evident in the family, of parent and child and of husband and wife. 13. Yin and yang are the two opposing forces in any phenomenon. They are at the same time complimentary, and this is the basis of the system of correspondence in the Chinese philosophy and study of science. Daoism teaches reverence for nature, as it is a way of life. Han Feizi taught Legalism, wherein the ruler should be the one that controls the state. This is based on the concepts of his position of power, certain techniques and laws. Sima quan is a scribe of emperor Wu who made detailed biographies of Royal affairs. Tang is known as the period of golden age for arts and literature, as they called for perfection in one’s skills if they ever wished to pass the examinations of the empire. 14. Geography affected the development of Greece because it is surrounded by other areas. This made Greece a melting pot of intellectuals though this made them vulnerable to the advances of invaders. Hoplites are the soldiers of Ancient Greek, while Polis is the city state itself. Agora on the other hand, is an open place of assembly for the Greeks. Women in Athens are revered and treated highly while women in Sparta are treated inferior to the males. Messenian helots were mistreated and humiliated, and a Spartan can do anything he desire without fear of punishment to a Messenian helot. Greek’s defeat of Persia boosted their confidence and has set forward to more conquests. 15. Sophists taught philosophy and rhetoric. Socrates taught using the Socratic Method wherein you have to ask a series of questions in order to learn. He taught politics, philosophy, ethics, and many more. Socrates was executed because of his pursuit of virtue and truth, and he has praised Sparta which is the rival of Athens. Women were given more importance in the public affairs in the Hellenistic society. Solon was the founding father of the Athenian polis. Greek drama originated from Greek tragedy, wherein performances were made in various festivities. Epicurus advocated for a life without pain and with the pursuit of pleasure. 16. Mystery religion restricted to those who underwent certain secret rites or process. Greek religion is highly based on what the current ruler believes in, and the people would just follow suit. Philip II unified Greek by conquering the lands and using a great destructive army to threaten enemies to submission. The consequence of Alexander’s conquest of Macedonia is that many people aspired for his power, and when he died, the empire was divided. 17. The Bactrian camel was important because it was the only means of travel that could withstand the long arduous trade route for the Chinese. Hans used advance technologies, like cast iron and steel. Han cities were advanced with efficient agriculture and iron industry. In order to solve the poverty among peasantry, some rich Han people were stripped of their land and was given to the peasants for them to work on. The Hans invent Hydraulic powered hammer for agriculture and iron sector and winnowing machine for agriculture. Emperor Wu expanded the Chinese territory, nearly doubling its size. Buddhism in these countries aimed to resolve the problems in a simpler way of life. Korean Buddhism made variations to it because of its inconsistencies. Shinto is a Japanese religion that was native of the country and was considered once as the state religion of Japan.

Factors Affecting Customer Satisfaction

Factors Affecting Customer Satisfaction Purpose The purpose of this paper is to test the effect of different service quality factors as quality of food, music, ambience, waiter service on customer satisfaction in a restaurant and to study how the customer satisfaction ultimately relates to customer loyalty for the restaurant. Design/methodology/approach A questionnaire was given to MBA students of XLRI Jamshedpur in the age group of 21-30 asking questions to ascertain the different levels of service in the Sonnet restaurant. The results of these questionnaires were analyzed using factor analysis. Findings The factors that are crucial for obtaining customer loyalty are waiter politeness, waiter promptness, space, music and food quality. The waiter promptness, space, food quality are partially mediated by customer satisfaction. Of these factors, music negatively affects customer loyalty and positively affects customer satisfaction. Only waiter promptness, aesthetics, music and food quality affect the customer satisfaction. With customer satisfaction as the mediating factor to obtain customer loyalty, we find waiter politeness, waiter promptness, space, music and food quality are significant factors. Research limitations The study was limited only to the patrons of Sonnet, Jamshedpur. The respondents to the survey consisted of students of XLRI Jamshedpur who have visited Sonnet. Future research may be done on number of restaurants instead of a particular restaurant. Future research may also be conducted such that the respondents reflect a more heterogeneous group in terms of age, income level and location. The solitary effect of servicescape on the overall satisfaction level for the customer may also be explored in future research. Practical Implication Hoteliers and restaurant operators should try to ascertain which aspect of the service quality is perceived as more important by their patrons. They can then focus more to improve on these particular aspects as in future these would lead to more satisfaction for the customer. The customer satisfaction in turn will lead to customer loyalty and thus will increase the overall profit for the organization. Originality/value This paper provides insights into how music affects the satisfaction and loyalty for restaurant patrons. The effect of music on customer loyalty has not been conclusively proved in any research paper so far. The other factors of service quality that affect the satisfaction level and loyalty of a patron of the Sonnet restaurant in Jamshedpur have also been explored to provide a complete picture. Keywords Service Quality, Customer Satisfaction, Customer Loyalty Introduction In todays fast paced world meals are no longer a very well planned event, on most occasions it is an afterthought. The proportion of women in the workforce has increased, As a result women have less time to cook meals at home. Hence there has been an increase in the trend of eating out. This results in a flourishing restaurant industry. Like any lucrative industry which attracts a number of players, the restaurant industry is also highly competitive. It is very important to get a feel of this industry from the viewpoint of the customer. It is the customer who makes the final decision of how much to spend and what, when and most importantly where to eat. Thus in order to offer the right service to the customers, restaurant owners and managers need to have a clear understanding of the factors that influence customer satisfaction. Customer Satisfaction Customer satisfaction is the state of the fulfillment of the customers expectations from the establishment. When the difference facets of the service provided to the customers exceed the expected level, then the customer is positively satisfied. On the contrary if the perceived level is less than the expected level then the customer may develop negative perceptions towards the establishment. Customer Loyalty Customer loyalty basically indicates a repeat patronage of the particular facility whose services have already been experienced by the customer. Loyalty consists of both a behavioral dimension as well as an attitudinal dimension. Once a customer has a strong positive experience with an establishment, he is more likely to be loyal to it which may be exhibited through behavior as repeat patronage and recommendation (generally exhibited through positive word of mouth). Constituents of service quality The different factors of service quality which influence the customer satisfaction level include: Music: The music played at restaurant has a significant impact on the satisfaction level of the customer. Customers are generally more satisfied in an environment playing music they preferred than in an environment of no music. Music may also have an impact on the spending pattern of customers. Food Quality: Although restaurants have gained importance as a place for socializing, food is the primary reason why a customer visits a restaurant. Thus the quality of food and beverages as well as the variety influences the customer satisfaction level. Waiter Service: Waiters serve as the medium of interaction between the restaurant owners and the customers. Thus the service provided by the waiters often forms the image of a restaurant. Careful, pleasant and attentive behavior on the part of the waiter leads to high customer satisfaction. Ambience: Ambience ( dà ©cor and artifact, odor, noise level , temperature, spatial layout) forms the impression of the restaurant. Research background and hypothesis Music and Customer Satisfaction It has been often agreed upon by researchers that different aspects of service like ambience and layout affect the experience quality of a customer and thus influence his satisfaction. Music helps in creating the proper ambience in the restaurant and has important role to play in customer satisfaction. Studies in social psychology often indicate that there is a strong correlation between music and the social context in which the customer hears it. This relationship can also be extended to the setting of a restaurant. In 1996, North and Hargreaves studied the effect of music on atmosphere in a university cafeteria (North and Hargreaves, 1996). Results suggested that customers liking of the cafeteria increased with their liking for the music played within it. In their research conducted in 1996 North and Hargreaves also found that liking the music in a restaurant had a positive relationship with the customer returning to the establishment in future. According to Stephanie Wilson in her article, The effect of music on perceived atmosphere and purchase intention in a restaurant the music could be used by restaurants to create the proper atmosphere. This can also be used to distinguish itself from the competitors. The research states that the absence of music had the most negative impact on the atmosphere and thus on customer satisfaction. Wilson in her research actually found out that in an environment of no music the respondents were willing to pay the least maximum price. Wilson also found out that the type of music played may also have an important bearing on the customers overall experience as well as his spending habits. Ronald Milliman, in his article The Influence of Background Music on the Behavior of Restaurant Patrons, has proved that background music can significantly influence the behavior of patrons in a restaurant. This view is supplemented by Smith and Curnow (1966), who have proved that inappropriate, loud music creates an avoidance condition and thus can affect the customer perception about a restaurant negatively. In such cases music actually detracts from the service experience. J. Duncan Herrington and Louis M. Capella in their article Effects of music in service environments have stated that often music can be used by service providers in order to a distinctive image in the minds of the customers and thus get a competitive edge. Restaurants can take the aid of music to create an environment which complements their service offerings. Restaurants serving international food can play the music of the particular nation and restaurants serving a particular type of food can also similarly use music. Food and Customer Satisfaction: Variety and presentation of food and beverages and quality of the menu are one of the most important factors influencing the customers feelings towards the restaurant. According to Kincaid and Baloglou, in their article What Really brings them Back (2008), this has tremendous practical significance for restaurant operators. It should be made sure that an interesting variety of food and drinks are presented in unique ways. Food and drink quality is very important to the patrons of a restaurant and restaurant operators should ensure that a strict quality control is in place to make sure that only high quality food is being offered to the customers. Andaleeb and Conway in their article Customer satisfaction in the restaurant industry: an examination of the transaction-specific model(2006) has also opined that food quality is one of the major components which can be improved in order to enhance customer satisfaction. Hong Qin and Victor R. Prybutok in their research, Perceived service quality in fast-food restaurants: empirical evidence from China found that the quality of food was a critical factor in the customers overall level of satisfaction and often influenced the customers decision about selection of a restaurant. Ambience and Customer Satisfaction The ambience and layout of the establishment has an important role to play in the experience quality of the customer. Bitner (1992) coined a new term servicescape which denoted the physical constituents of a service environment. The different tangible constituents of servicescape such as optimum temperature, noise, furnishings and layout combine together to influence the customer satisfaction and repeat patronage level. In comparison to other service industries as banks servicescape plays a more important role in service industries as restaurants where the customer spends a greater period of time. Wakefield and Blodgett(1996) proposed a servicescape framework, the service environment comprised of five important factors: Proper layout and accessibility of the premises (i.e. how furniture, service area and equipments are organized within the establishment) Aesthetics of the establishment ( the interior decoration and architectural design) Seating comfort Electronic equipment ( arrangement of displays and lighting and electronic equipment) Cleanliness All these five factors together had a combined effect on customer satisfaction. As per Grayson and Mc Neill in Using Atmospheric conditions in service retailing, the proper servicescape leads to customer comfort. This comfort has two aspects: Physical comfort and emotional comfort and safety Both these factors together affect the satisfaction level of the customer. Han Ryu in their research The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry had studied the effect of physical environment on customer satisfaction. In the research they categorized the physical environment into dà ©cor and artifacts (which contributed to the attractiveness of the physical environment i.e. floor coverings, wall decorations, pictures, paintings etc), spatial layout (arrangement of objects as furniture and equipment) and ambient conditions (background characteristics as scent, temperature, lighting etc) . The research showed that of all the three dà ©cor and artifacts had the most significant and direct effect on customer satisfaction. The researchers have expressed their opinion that restaurateurs should give paramount importance to physical elements in the restaurant. These can be used as marketing and operational tools to improve the customer experience and resultantly imp rove the customer behavior. Waiter Service and Customer Satisfaction: How a patron is actually treated by the waiter in the course of service is also an important parameter which contributes to his satisfaction or dissatisfaction. Even if there is a service failure, a competent employee can take proper actions which can actually lead to service recovery (Bitner and Booms, 1990). Hence waiter and waitresses who serve as a liaison between the restaurant and the customer play the most important role in the success of the establishment. J.D. Pratten in his article The importance of Waiting Staff discusses that poor waiter service may consist of slow service, serving cold food, spoiling the presentation at the table, causing delay in the carriage of food (as a result of which different dishes at the same table may arrive at different times) failure to have all the accompaniments as sauces at the table, not having the proper cutlery etc. Any of the above occurrences may spoil the experience of a customer thus leading to customer dissatisfaction. A lot of competency and effort is required from the waiting staff to ensure that the experience of the customer is pleasant thus leading to satisfaction. Apart from the basic competencies mentioned above, the personal contact attributes of the waiters and waitresses with the customers including whether the employees were helpful, attentive, prompt, courteous, neat in appearance, and understood customer needs are also very important. Winsted in his study Service Behavior that leads to Satisfied Customers found that the three most important qualities which had a strong correlation with customer satisfaction in a restaurant are careful (.77), attentive (.76) and pleasant (.75). It has been also suggested that managers and owners of restaurants can actually have specialized training programs which will enable as well as encourage the employees to improve their service quality. This, coupled with regular tracking of performance can lead to increase in the customer satisfaction level. Pratten in his article Customer satisfaction and waiting staff (2003) emphasizes that the role of waiting staff in customer satisfaction is paramount and thus if this is not recognized and acted upon there will be a loss of business for firms. Customer satisfaction as a Mediating Variable Customer Satisfaction and Loyalty: It seems only logical that satisfied customers of any establishment will turn into loyal customers and will grant their patronage again. Researchers have also found that there exists a strong relationship between the two. As per Szymanski and Henard (2001), there are fifteen significant positive correlations between customer satisfaction and loyalty. Bearden and Teel (1986) have also proved that there is a relationship between satisfaction and loyalty. Thus a satisfied customer turns into a loyal one and brings more revenue to the restaurant. Fornell,Rust Dekimpe, in their research The Effect of Customer Satisfaction on Consumer Spending Growth has proved that an increase in customer satisfaction leads to growth in future customer spending. On the other hand, an unsatisfied customer can cause negative word of mouth publicity. He can actually cause other prospective patrons to turn away from a particular restaurant. Smith and Swindyard (1983) found that in case of a service which is consumed by the customer at the spot, the attitude and the satisfaction level of the customer is an excellent predictor of future purchases. Thus extending this if the consumers are satisfied by the service level at a restaurant then it is actually increases the probability of revisit by the customer. Namkung and Young (2007) in their research found out that food quality significantly affects customer satisfaction as well as behavioral intentions and the relationship between customer satisfaction and behavioral intentions is mediated by satisfaction. Kivela, Inbakaran and Reece in their research Consumer research in the restaurant environment, Part 1: A conceptual model of dining satisfaction and return patronage (2000) made certain observations related to dining satisfaction and return patronage. The study revealed that satisfaction had a strong positive influence on return patronage .The factors having significant influence on the customer included first and last impressions, service excellence, food excellence and ambience. Hypotheses From the above literature review, the following hypotheses are proposed: H1: Waiter service is positively related to Customer loyalty which is mediated by Customer Satisfaction H2: Ambience is positively related to Customer loyalty which is mediated by Customer Satisfaction H3: Music is positively related to Customer loyalty which is mediated by Customer Satisfaction H4: Food quality is positively related to Customer Loyalty which is mediated by Customer Satisfaction Methods Sample The young men and women of age between 21 to 29 years were identified as the target respondent group for the survey. One of the major reasons for choosing this specific respondent group was its availability and ease in communicating to them the questionnaire and getting the response. Since majority among this population has visited Hotel Sonnet during their stay in Jamshedpur, Sonnet was chosen as the hotel on which the questions would be based. The questionnaire was floated through a website and the respondents were asked to fill the questionnaire online. To encourage participation and increase the number of responses a disclaimer declaring the confidentiality of individual data was assured. A total of 164 respondents filled the questionnaire of which 156 responses were considered for the analysis and hypothesis testing. The reasons for not including the rest of the responses were incomplete data set and falling out of our target respondent group. Measures Based on the discussion in the above sections a theoretical model was developed and the following constructs were measured using different scales. Waiter Service Food Quality Ambience Music Customer Loyalty Customer Satisfaction Waiter Service, Ambience, Music, and Food Quality are considered as factors that determine Customer Satisfaction which in turn leads to Customer Loyalty. Waiter Service: Participants were asked to respond to Likert-type scales of 21 questions. The scale used was adapted from Kivela et al. (1999). The questions framed to assess consumer knowledge are consistent with prior literature. The scoring rule was to assign a numerical value to each of the response ranging from 1= Least Important to 5 = Very Important. Factor analysis has been done on the individual responses to determine the factors that constitute waiter service. The appendix reports the questionnaire items used. The content validity for the used scale has been established in the study and since we have used a very similar questionnaire and the scale, the scale can be considered as content valid. Ambience: The significance of ambience to an individual has been measured through 20 questions asked in the questionnaire. The scale used was adapted from Kivela et al. (1999). The questions framed to assess consumer knowledge are based on the questions used in the study and the literature review done during the research. The responses were recorded using 5-point Likert-type scales ranging from Least Important to Very Important. Questions asked to ascertain the importance of ambience are present in the questionnaire attached in the appendix. The individual responses were run through factor analysis to obtain the factors that determine the importance of ambience. The scale has been adopted from the aforementioned study and content validity has been established in the study. Music: Significance of music has been measured on a five-point Likert-type scale adapted from Kivela et al (1999). The individual responses have been subjected to factor analysis to obtain the factors that determine the significance of music. The content validity for the used scale has been established in the study and since we have used a very similar questionnaire and the scale, the scale can be considered as content valid. The appendix reports the questionnaire items used. Food Quality: 7 Likert-type scales have been used to determine the importance of food quality to an individual. Factor analysis has been done on these individual responses to get the factors that determine the food quality. The questions have been framed in accordance with the scale used by Kivela et al (1999). The questionnaire attached in the appendix. Customer Loyalty: 3 questions of Likert type scales have been used to obtain the responses from the respondents. Factor analysis has been run to obtain the factors comprising the customer satisfaction. Questionnaire used by Kivel et al (1999) has been used and the scale is content validated. The appendix reports the questionnaire items used. Customer Satisfaction: 4 questions have been asked regarding customer satisfaction and factor analysis has been run on this data to obtain the factors affecting customer satisfaction. The questionnaire used is same as one used by Kivela et al (1999). The questionnaire attached in the appendix. Analysis The factors for Ambience were found out by running exploratory factor analysis on the 20 items related to Ambience. It was found to contain 2 factors. Similarly the factor analysis was run on Waiter service (21 items), Music (9 items), Food quality (7 items), Customer satisfaction (4 items) and Customer loyalty (3 items) and they were found to contain 2,1,1,1 and 1 factors respectively. The three-step method developed by Erich B. Bergiel, Vinh Q. Nguyen et all for mediation analysis is used in this study. The first step uses Customer loyalty as the criterion variable in the regression equation and the 6 factors identified as predictors. The second step uses Customer satisfaction as the criterion variable in the regression equation and the 6 factors identified as predictors. The third step uses Customer loyalty as the criterion variable in the regression equation and the 6 factors identified as well as customer satisfaction as the predictors. Initially, multicollinearity was found initially between Customer satisfaction and Customer Loyalty (tolerance of 0.161 and VIF greater than 5 were observed). In order to solve this, a factor analysis with all the items corresponding to the 6 factors, customer satisfaction and customer loyalty were done. The items which were correlated to other factors were eliminated. Thus the items corresponding to the factors were brought down. After this, the three-step method of Erich B. Bergiel was used. Results The following were the factors that were identified and the component scores of items under each factor: Waiter service Waiter politeness Respects me .928 Uses very polite language .944 Is helpful and understanding .925 Makes me feel comfortable .932 Waiter promptness Responds to my comments .882 Is quick to attend and serve .804 Tables were cleaned quickly .780 Aesthetics Pleasant fragrance .816 Floor and carpet that are done with aesthetics .816 Ambience Space Spacious ceiling composition .837 Adequate parking facilities .890 Easily accessible location .854 Music Music I feel relaxed when my favorite music is being played in the restaurant .799 I like it when my friends like the music played in the restaurant .799 Food quality Food quality The food meets the expectations from the description in the menu .787 The food is a good value for money .787 The KMO of all the above factors were above 0.5 suggesting that the factors were sound. The Bartletts test of sphericity was significant for all the factors. The communality of all the items was above 0.4. The total variance explained was above 60% for all the factors. Varimax rotation was used to ensure homogeneity of items within factors and heterogeneity with other factors. The correlations between the factors are as follows: Customer loyalty factor Waiter Service Factor 1 Waiter Service Factor 2 Ambience Factor 1 Ambience Factor 2 Music Factor Food Factor Customer Satisfaction Factor Customer loyalty factor 1.000 Waiter Service Factor 1 .632 1.000 Waiter Service Factor 2 .561 .180 1.000 Ambience Factor 1 .712 .779 .440 1.000 Ambience Factor 2 .431 .287 .452 .410 1.000 Music Factor .349 .489 .455 .614 .414 1.000 Food Factor .670 .596 .551 .673 .456 .542 1.000 Customer Satisfaction Factor .665 .400 .683 .580 .494 .559 .658 1.000 All the above correlations were significant at 0.01 levels. Regression Analysis Regression analysis has been carried out with the following six identified factors on Customer Loyalty with Customer Satisfaction as the mediating variable. Waiter Politeness Waiter Promptness Physical Space Aesthetics Music Food Step 1: Regression of the factors on Customer Loyalty Model 1 Unstandardized Coefficients Standardized Coefficients Sig. Collinearity Statistics B Beta Tolerance (Constant) 3.731 .000 Waiter Politeness .358 .330 .000 .327 Waiter Promptness .390 .360 .000 .537 Physical Space .359 .331 .000 .269 Aesthetics .092 .084 .118 .708 Music -.341 -.314 .000 .557 Food .200 .184 .010 .411 R Square Adjusted R Square .696 .684 The above table shows the results of regression with the six mentioned factors as independent variables and Customer Loyalty as dependent variable. The value of R square is 0.696 shows positive correlation between the six factors together and Customer Loyalty. The inference from Value of Beta and Significance is as follows: Waiter Politeness on Customer Loyalty: Significance of 0.00 and Beta of 0.33 shows that Waiter Politeness affects Customer Loyalty positively. Waiter Promptness on Customer Loyalty: Significance of 0.00 and Beta of 0.36 shows that Waiter Promptness affects Customer Loyalty positively. Space on Customer Loyalty: Significance of 0.00 and Beta of 0.331 shows that Restaurant Space affects Customer Loyalty positively. Aesthetics on Customer Loyalty: Significance of 0.118 is higher than a threshold of 0.05, which indicates that this has insignificant effect on Customer Loyalty. Music on Customer Loyalty: Significance of 0 and Beta of -0.314 shows that Music affects Customer Loyalty negatively. Food on Customer Loyalty: Significance of 0.01 and Beta of 0.184 indicates that Food affects Customer Loyalty partially. Step 2: Regression of the factors on Customer Satisfaction Unstandardized Coefficients Standardized Coefficients Sig. Collinearity Statistics B Beta Tolerance (Constant) .000 1.000 Waiter Politeness -.014 -.014 .872 .327 Waiter Promptness .384 .384 .000 .537 Physical Space .132 .132 .175 .269 Aesthetics .103 .103 .089 .708 Music .134 .134 .050 .557 Food .246 .246 .002 .411 R Square Adjusted R Square .621 .606 The above table shows the results of regression with the six mentioned factors as independent variables and Customer Satisfaction as dependent variable. The value of R square is 0.788 shows positive correlation between the six factors together and Customer Satisfaction. The inference from Value of Beta and Significance is as follows: Waiter Politeness on Customer Satisfaction: Significance of 0.872 shows that Waiter politeness on Customer Satisfaction is not significant. This indicates that the impact of Waiter Politeness on Customer Satisfaction is insignificant. Waiter Promptness on Customer Satisfaction: Significance of 0 and Beta of 0.384 shows that Waiter Promptness affects Customer Satisfaction positively. Space on Customer Satisfaction: Significance of 0.175 is higher than a threshold of 0.05, which means that we cannot comment on the effect of Space on Customer Satisfaction Aesthetics on Customer Satisfaction: Significance of 0.89 and Beta of 0.103 shows that Aesthetics affects Customer Satisfaction positively. Music on Customer Satisfaction: Significance of 0.05 and Beta of -0.134 shows that Music affects Customer Satisfaction partially in a positive manner. Food on Customer Satisfaction: Significance of 0.002 and Beta of 0.246 indicates that Food affects Customer Satisfaction partially in a positive manner. Step 3: Regression of the 6 factors and the mediating variable (Customer Satisfaction) on Customer Loyalty Unstandardi

Implications of Growth and Development

Implications of Growth and Development An overview of the Myanmar economy SWOT analysis of the Myanmar Economy Myanmar’s HDI value is 0.498 Economic Drivers Agriculture The development of agriculture is a main pillar of Myanmar’s growth strategies. It is natural for the Myanmar government to prioritize agriculture as a source of economic growth, since it accounts for 36% of GDP and employs a majority of labor force, and generates nearly 30% of exports according to 2010 figures. Although the agricultural share and employment usually decline as an economy grows, it is not a sunset industry. Methods exist for increasing agriculture’s value added other than the growth of labor and land inputs. According to Myanmar’s report on agriculture, the key strategy is to enhance three productivity measures: labor, land and total productivity. Successive governments have attempted to reclaim new agricultural land and the military government (1988-2011) has successfully increased the news sown area for the last two decades. Cultivable waste other than fallows remains at about 8% of national territory. Thus, further reclamation of cultivable wasteland in Myanmar is possible. Agricultural labor productivity in Myanmar is USD 301/person, the lowest among South Asian countries. Focusing on rice production which is Myanmar’s most important crop, farmers have less elaborate irrigation facilities as compared to its rivals like Vietnam. The need of the hour is mechanization which is a way to improve labor productivity. It can also enhance total agricultural productivity by adopting a new method of acquiring quality seeds, farm management, and improvement in post-harvest system, processing, and marketing to provide high-quality agricultural products. Since agriculture is not rice dominated today, Myanmar could diversify crops according market demand. Its targets call for moving along the value chain of production from farming to higher value added activities such as R and D and after production activities like services, distribution and marketing. Although it does not seem like the agricultural sector will be absorbing more labor force in the long term. Mining Myanmar is rich in natural resources. 90% of the world’s rubies come from Myanmar. The country is also known for producing sapphires. While this is a sector which can be banked upon, inhuman working conditions in quarries and the government’s control on the trade by means of direct ownership of mines hinders major countries from importing gems from Myanmar. A complete ban has been encouraged by the Human Rights Watch as all the profits are directly hoarded by the ruling government. This lack of interest by the parties in power result in the continuation of the deplorable conditions of workers at the mines resulting in zero exports. While there is a chance here to earn a fair amount of profit for the economy, the rulers choose not to concern themselves with the development of the working conditions causing unwanted loss for the economy. Health The government spends 2% of its GDP on healthcare facilities. 2% is a significant amount as compared to the actual GDP that this economy earns. The health standards are stable but not accelerating in terms of quality and the ability to cater to a large population. Despite adequate funds, this economy is faced with a string of healthcare problems which can be explained by two factors. Insufficient no. of doctors owning to lack of education and the fast spreading epidemic of a variety of diseases. Low purchasing power explains the inaccessibility to basic nutrition and food by yet a large population thus increasing the load on the healthcare infrastructure. The incidence of major infectious diseases takes a toll on the health levels ultimately affecting the profession of the person. If the number of patients is large, poor and low medical facilities do not suffice. Myanmar suffers from epidemics such as :- Food or waterborne diseases: Bacterial and Protozoal diarrhoea, Hepatitis A, and Typhoid fever Vector borne diseases: Dengue fever, Malaria, and Japanese encephalitis Water contact disease: Leptospirosis Animal contact disease: Rabies Myanmar does not have highly specialized medical institutions or even sufficient no. of clinics to cater to the large no. of diseased. The Burmese Minstry of health recognizes HIV as a disease of concern. Education The above figures indicate a lot many factors to consider. There seems to be almost no gender disparity in terms of literacy. And in order to sustain oneself in a developing economy, the ability to read or write overpowers the level of education attained. As observed, the enrolment ratios decline from primary to secondary to post secondary. This suggests that there is no strong inclination of being academically sound. This can be owed to the fact that Myanmar is an agrarian economy which employs almost 60% of its population thus indicating that all drop outs are getting absorbed in the labour force. This is a good sign as then the unemployment rate remains an all time low. But in order to progress into a developed economy, the sectoral employment should tend towards the tertiary sector and not the primary sector like in the case of Myanmar. It is also upto the government to promote the importance of education. On the contrary, in Myanmar, owing to the military regime which was standing for a very long time treated education for civilians as relatively unimportant. It was only concerned with the development of military universities. The effects of this approach can be seen even today with the low enrollment rates. According to the Bertelsmann Stiftung Transformation Index report of 2012, since the government does not provide enough money to the schools, and the schools charge children many fees, many parents in rural areas cannot afford to send their children to school beyond the primary level. Although 85% of children attend primary school, over 40% do not go on to middle school (UNDP, 2010). The quality of higher-level education has also declined, especially since the government began encouraging university students to take distance-learning courses. Employment on the secondary and the tertiary sector is to a large extent dependent on school and high school education. The Secondary enrollment rate is 54.28% which is not very remarkable as this means fewer people will enter business and management and other vocations like medicine. The funds allocated for education spending are 0.8% of Myanmar’s GDP in 2013. It has decreased compared to 2009 when it was about 1% of GDP. Throughout all years however, the military budget continues to remain above 20% which is a clear indicator of the fact that the long standing regime has complete control and dominance over how the government in power decides to allocate its funds. Military medical and engineering universities have been established so that the military will have properly trained doctors and engineers. The military has hardly expressed any interest in investing in Research and Development. It almost never heeds to or approaches any technocrat for advice with regard to policy-making. Thus everything undertaken is military oriented and favourable to the army divisions on all accounts. In recent years however, the no. of private school allowed to open has increased and trends show that the elite class have enrolled their children in private schools due to the poor quality of public schools. Class structures and Gender Disparity In Myanmar, the gender gap in power has been reinforced and perpetuated by the long history of militarization. Top offices are reserved for the military. Active military service does not admit women. They are also thus effectively excluded from political participation. Ethnic minorities are also excluded to a very large extent. Women have also been ineligible for the employment opportunities, access to educational facilities, chance to enter the business world, participating in joint ventures created by the military status. Pre 1962, there was a small elite concentrated in government administration, party bureaucracy and the military on the one hand, while the peasants, small traders, business and hired laborers were on the other hand. In between the two now, is a very small group of middle-class people and skilled workers. Accordingly, the primary problem is Myanmar’s class structure which appears to be in a state of extensive flowing. The need of bridging the gap between the elites and the rest of the population and facilitate communication could be achieved by a more institutionalized differentiation of the sub-elite strata. The ‘non congruent’ status groups could be capable of serving as intermediaries between the elites and the more sophisticated, differentiated population. Living Standards 70% of Myanmar’s population yet lives in the rural areas. The rate of urbanization is barely 2.49%. According to reports, the trend of expenditure across is households is, 70% on food and the rest on healthcare and education. The rate of savings is low thus the rate of investments is also low. Despite Myanmar being a large producer of rice, it comes as a surprise that more than 5 million people are living under the food poverty line. (The Food and Agricultural Organization, 2009) Access to clean drinking water and a considerably moderate rate of sanitation facilities cannot suffice the development path of an economy. The area tapped by electricity does not cover even half the inhabited land. Since the factories and industrial places cannot operate without electricity, it is safe to assume that the number of household covered in this 47% is going to be far less. Banking, Foreign Borrowings, Exports According to the Heritage Foundation’s 2011 Economic Freedom index, Myanmar is one of the world’s 10 most repressive economies. In 2003, the rice market was officially liberalised but the government has maintained significant interventions and restrictions in terms of permissible cultivation areas, production, transportation, export policy, and choice of crops. Currency convertibility is difficult in Myanmar according to the IMF report. The official exchange rate has been fixed at approximately six kyat per U.S. dollar, while since 2009, the real market exchange rate has been around 1000 kyat. In the domestic market, since market leaders are in accordance with the military and a handful of cronies, there is no market contestability at the level of large enterprises. Although the environment for middle-sized businesses shows better market contestability, market entry barriers for companies are still huge. Myanmar has been a World Trade Organization (WTO) member since 1995, foreign trade has not been liberalized in reality, because of its extensively controlled economy. The country is the least open to trade among its Southeast Asian neighbours. Myanmar also has a large informal trade in arms, narcotics and forest products. The banking system are dominated by state owned banks and the government has complete control over the central bank. There is no proper capital market although the number of private banks is more than a dozen. Myanmar is unable to establish a stock market, and has no real market for bonds. Although banks in Myanmar operate under formal regulations, but with hardly any supervision and enforcement. The banking system is not transparent. The central bank has not enforced a consistent and effective inflation control policy, or an appropriate foreign exchange policy. Since the Central banks is completely controlled by the government, it has imposed arbitrary policies such as printing money to solve budget deficits, leading to fluctuating inflation rates. The government has also made arbitrary decisions such as to increase salaries sharply and remove subsidies. Myanmar lacks consistent and sound fiscal and debt policies to support macroeconomic stability. Instead, its arbitrary fiscal and debt policies are motivated primarily by political concerns. Private Property In Myanmar, there is no effective protection of property rights, including intellectual property rights. According to the 2008 constitution, the state ultimately owns all the land and natural resources, although it permits some exercise of private property rights. This means that citizens can own land, but that the state can confiscate the property if it so desires. In fact, most ordinary people do not have legal title to their land and other property. The state has confiscated many private plots for government projects, including the establishment of military camps and businesses, without providing compensation. To attract foreign investment, special economic zone laws include protection for foreign investors, but these are still conditional to the extent that they may not contradict existing laws. This gives leeway for the state to intervene. A wave of privatization of state assets and enterprises was performed suddenly in 2009 – 2010, and was not done in accordance with market principles. The process was neither transparent nor competitive, since the government sold the assets very quietly and quickly to a handful of enterprises with close military ties. Myanmar has no official social safety nets, and poverty is widespread. However, family members, friends and religious organizations have traditionally provided a social safety-net function, especially in terms of helping with food, clothing and accommodation, although widespread poverty and the paucity of job opportunities in the country has weakened this over time. As a result, tens of thousands of young and middle-aged Myanmar have travelled to bordering countries including Thailand, Malaysia, China and India to work as migrant labourers. Based on statistics from reports, many send remittances back to their family members, a factor increasingly becoming a primary source of financial support for those left inside the country. However, the amount of remittances seems to have gone down in 2009 in the wake of the global economic slowdown, during which some migrant workers lost their jobs and went back home. Political factors which lead to migrants leaving their state of origin for other countries are the risk of persecution, suppression of rights, human rights abuses, political and/or ethnic oppression, internal violence and/or armed conflict are considered political factors. Those deemed as political migrants are often considered refugees. Economic factors include the following: International labour migration movements triggered by economic factors such as poverty and Economic underdevelopment in countries of origin and the existence of considerable discrepancies  in standards of living and wages between these countries and receiving Many Burmese migrants quote economic hardship and an oppressive taxation system as  reasons for migration.