Gap of Inequality Between Social Classes in the United States

In the article â€Å"Confronting Inequality†, Paul Krugman argues that the gap of inequality between social classes in the United States is growing because of self- interest. He cites a â€Å"movement conservative†, Irving Kristol, who claims income inequality is not important because there is social equality. Krugman uses Kristol’s statement as a starting position to state his own. Krugman describes the claim as being a â€Å"fantasy world† and not the â€Å"real America we live in† (Krugman 246). I agree with his statement, many people were not aware of this issue five years ago, the fact that the upper class is gaining power. They have â€Å"their own virtual country† and â€Å"a separate economy† (Krugman 246). The upper class has many opportunities that prevent†¦show more content†¦The rich have their own well-off lifestyle and the other classes are struggling to even keep a home. The middle class buys houses that they ca nnot afford in order to try and give their children the opportunity to be successful. Many times these houses are close to desirable school districts that give middle-class children a good education. Unable to keep up with the payments, many of these new homes are taken away and middle class families file for bankruptcy because they have no way of making ends meet. Reducing inequality takes work and the United States barely lifts a finger. Krugman believes that a change should begin in the health care system. American’s health insurance is gone if they get fired or quit their job. Other countries such as France help unemployed individuals by keeping their health insurance even after they lose their job. The government does more to keep their people healthy than in the United States. The health care system in America is a problem because the upper class can afford procedures that can save their life. The lower class people, on the other hand, cannot help themselves and theref ore seek government help and support. They struggle to pay their procedures and worry extensively if their insurance does not cover them. The inequality in the United States is problematic and the first step in the right direction is to make health care accessible to all individuals. Self- interest in America is driving powerfulShow MoreRelatedHow Income Inequality Is Hurting America1271 Words   |  6 PagesHow Income Inequality is Hurting America Vermont Senator and presidential candidate, Bernie Sanders, said it best when he said â€Å"A nation will not serve morally or economically when so few have so much, and so many have so little.† This quote perfectly describes the issue that The United States is currently dealing with: income inequality. Income inequality is the gap between how much money is made by the rich and everyone else in the nation. It also refers to the unequal distribution of wealthRead MoreGeorge H. W. Bush s Administration Essay1131 Words   |  5 Pagesestate company in 2008 without knowing the cause while his/her CEO gets a massive raise. Ever since the subprime mortgage crisis occurred in 2008, which left a multitude of people without a stable, well-paying job, CEOs and other executives in the United States have been making gargantuan amounts of money from their respective companies while laying off workers. For example, according to From Beyond Outrage written by Robert B. Reich, â€Å"The c hairman of Merck took home $17.9 million in 2010, as Merck laidRead MoreSocial Inequality Essay1324 Words   |  6 PagesSocial Inequality What is social inequality? What are the sources of social inequality? For me, social inequality cannot be described in one sentence. Factors such as race, wealth, class, gender, age, among others all play roles into why people can sometimes be treated unfairly. 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According to the research I found, income inequality is connected to corruption, trade, wages of workers, and education. The world income inequality had declined since the twentieth century according to the studies found (Clark). Corruption falls increasing on low income individuals more than higher income individuals. Additionally, the trade theory suggests that the free tradeRead MoreThe Issue Of Income Inequality Essay1496 Words   |  6 Pagesof the most deeply divisive issues in the United States is the question of income inequality: whether it exists and whether we are obliged to address it. The â€Å"American Dream† ideology which p ermeates most aspects of our daily life, influences an automatic response to income inequality to be that those at the bottom are not working hard enough and that those at the top have earned their wealth through hard work. These perceptions of poverty and inequality limit productive conversation that can leadRead MoreIncome Inequality Essay938 Words   |  4 PagesIncome inequality has affected American citizens ever since the American Dream came to existence. The American Dream is centered around the concept of working hard and earning enough money to support a family, own a home, send children to college, and invest for retirement. Economic gains in income are one of the only possible ways to achieve enough wealth to fulfill the dream. Unfortunately, many people cannot achieve this dream due to low income. Income inequality refers to the uneven distribution

Do Social Deal Sites Really Work - 2112 Words

Case Study EXPERIENCE HBr.orG A theme park operator considers whether the boost in ticket sales is worth the trouble. by Marco Bertini, Luc Wathieu, Betsy Page Sigman, and Michael I. Norton The Experts Gideon Lask is the founder of BuyaPowa, a uK-based social commerce business. Do Social Deal Sites Really Work? t he sales reps from DailyDilly had just finished their rollicking video presentation, and the laughter in the meeting room was starting to subside. Ruth Davison, the marketing director of Flanagan Theme Parks, was still smiling when she finally spoke. â€Å"I’m thoroughly impressed,† she said. â€Å"This would give us the marketing capabilities we’ve always wanted.† Will Eastman, Flanagan’s operations director, was†¦show more content†¦Allie knew she could make Flanagan better. She had already helped an international hotel chain turn around its service reputation and improve guest satisfaction—she was becoming her firm’s go-to person for that kind of thing. Allie 140 Harvard Business Review May 2012 Buckle In was painstakingly attentive to detail and preternaturally decisive, which is exactly what Roddy wanted. â€Å"Rule with an iron fist,† he’d told her. Ruth pulled onto the highway. â€Å"I noticed you weren’t laughing during the video this morning,† she said. â€Å"Didn’t you think that senior citizen group on our zip line was funny?† â€Å"The video glossed over the pitfalls of daily deals,† Allie replied, knowing she sounded humorless. â€Å"There are ample case studies showing that people who buy from sites like DailyDilly are the worst kind of customers: ones with no loyalty. They’re like a flash mob of coupon clippers. They overburden merchants, create shortages, annoy the staff, and erode the experience for other customers.† She paused. â€Å"Where are we going, by the way?† Just then Ruth exited at the sign for Coral Wonderland, another Flanagan park. She pulled up to a service entrance, showed her ID, and pa rked next to a high wall that separated this area from the one that customers see. â€Å"Did you notice the river in this park on your tour?† she asked, lowering her window. Allie nodded. â€Å"Well, there’s a little canal down there,† Ruth said, pointing to a glimmer of water under a mass of pipes andShow MoreRelatedOther Crowdfunding Sites1365 Words   |  5 Pagescrowdfunding sites available in the market today. depending on the need and the industry, there is a crowdfunding site that would fit for you. Crowdfunding Sites Indiegogo This site has a broad approach when it comes to fundraising or crowdfunding. Indiegogo caters to just about anything, from music to charities, personal financing needs and hobbies. 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Digital Marketing for Circle of Life Company- myassignmenthelp

Question: Discuss about theDigital Marketing for Circle of Life Company. Answer: Introduction Company background and target audience online Circle of life is an organization that deals with telecommunication services and thus its interaction with customers is inevitable in this digital era. Its a fourth telco company which has defeated its competitors to the punch and provides its customers with extra choices outside the other three existing telcos (Tynan and Sally 2009). It enables interested parties to register their interests and also subscribe to its data plans on the available website. Many things separate it from starhub, singtel and M1. Circle of life is actually referred to as a mobile virtual network operator. Its a brand operating under the former Liberty Wireless struck with M1 in the past years. This implies its still building its own physical mobile networks but with a lot of dependence on lease from M1. This arrangement has made a lot of impact in the launch of circle of life (Mangold and Faulds, 2009). Therefore up to now the physical infrastructure is still owned by M1 however circle of life has all the f reedom when it comes to crafting its own services and plans. This explains why customer online experience is important in its daily operations. Literature review: Online customer experience promised experience Many companies are now interested at why things are happening and not just what is happening- there is the use of a wide range of methods by marketers to identify the issues experienced by customers and reduce the impact it has on customers. The most important methods include information from customers emails, calls made to customer care centers, online tools used to give feedback, usability testing and digital experience (Maklan and Klaus, 2011). The focus is therefore laid on getting the right blend of different methods to be able to identify and learn from issues. Poor navigation has been one of the issues raised by customers that use online means of purchasing. There is a greater focus on mobile experience with limited understanding-most companies have increased investments on the use of mobile channels and this indicates that investors in this sector understand the importance of mobile in ensuring there exists a excellent customer experience. this growth however comes with challenges for many businesses which are in need of understanding the impact of mobile use on customer experience (Mollen, and Hugh , 2010). The task is even trickier because the mobile devices are different and used in different ways. For instance the usage of tablets which are downtime devices can serve the purpose of a desktop compared to the Smartphone. There has been an issue of tracking the right statistics so as to know the customer experience on mobile use (Chang and Chen, 2008). Most companies only track the devices and platforms used by users that are mobile. Others track the value of the mobile visitors, some track the behavioral differences of different mobile visitors while others are only interested in the influence that mobiles have on online channels. The social listening tools have been seen to play an important role in online customer experience-many companies are of the idea that there is not only the value of positive customer experience that give more goodwill on social sites but also the reverse is true i.e. the companies also play a role in promoting this goodwill (Poynter, 2008). A valuable method of uncovering customer experience can be achieved through monitoring and analysis of the data on social media. Some of the tools that have proved to be effective include those linked to social media analysis/voice of the customer and also social or monitoring listening. Most companies rate tools associated with these activities among those playing key roles in online customer experience. However this rating is still at a lower percentage and this implies that most companies are not eliciting actionable insights that can assist in the improvement of customer experience (Hanssens, Rust and Srivastava, 2009). Customer behavior which is related to conversation is gaining more value-companies have limited understanding as to why customers leave sites or abandon purchases without any conversions. This is because many companies do not measure the difference found in conversation rates between visitors with issues on specific websites and those that do not have any issues (Rose, Neil and Moira Clark, 2011). Emotional values There is a lot of competition in the online means of business transaction which is growing with time. Customers do not just look for any shopping site rather they are also after experience. Its therefore necessary for web site holders to find means of getting their customers attention away from big and already established companies to theirs (Gentile, Spiller and Noci, 2007). This can be achieved through various ways The business/ website owner needs to identify personality of their own brand- for any upcoming business person there is need to show the customers their unique personality that will attract them to their products. One is supposed to show their customers how they do their business. One should identify that one unique personality that easily speaks to their customers. This should then be part of everything they do on their site (Gentile et al., 2007). For instance, Man Crates has a unique brand which is manly and its theme is crates of goods. Once one accesses their help page they are met with a graphic which has a fist that is holding a crowbar and the caption reads try harder (Frow and Payne, 2007). Such a unique feature fits into the companys personality well. Make it a habit of proof reading the websites content before making anything available on your website; its advisable to proofread the content first. In this way you can win the trust of your customers because youre sure of the content that is made public. Any signs of spelling mistakes, grammatical errors and poor sentence constructions are often a negative signal to the customers who tend to think the business is not legit (Kim and Eunju, 2012). Its good to use available online tools so as to get the best out of your contents spelling errors can easily be highlighted using sites such as proofread bot. the content can also be proofread by a professional such as the UK writings. Make an improvement on your emails- always rethink about the communication between you and your customers and work towards improving on any complaints raised by the customers. Your emails should be friendly and encouraging for customers to seek your goods and services repeatedly (Lemke, Clark and Wilson, 2010). Therefore clear and important information should always be given. The automated emails should always be rewritten to suit the customers demands. Engage someone in the review of your products-product reviews are often trusted by customers because they offer descriptions on how the products work. Such reviews attract more customers to your site. Product reviews grow with time and how much you are selling in terms of products purchase by customers. In such early stages of businesses professional writers such as boom essays can be used to improve on the product reviews (Lemke, et al., 2010). This is because they are good at creating personal reviews that are genuine regarding your products. Always be genuine- in real life shopping a customer is often happy with employees that have a happy and welcoming gesture and this also should be applied while doing online transactions with your clients. A friendly attitude can be identified via the communication being done and this is likely to ensure that the customers remain loyal and shop with you for ages (Klaus, 2013). Rational values The interaction between a customer and any organization that is of a business relationship is called customer experience. This interaction may be discovery, awareness, advocacy, purchases and cultivation (Hanssens et al., 2009). Its an important part of customer relationship management. Any customer who has a positive experience with a business is of no doubt meant to stick to the organization and be loyal. Customer service is one aspect among the many aspects of customer experience (Rose et al., 2011). no business can exist minus customers and this explains why companies focus much resources on wining new customers and retaining loyal customers. There are different ways of creating an online customer experience strategy and they include but not limited to, Creation of clear customer experience vision- this vision should be clear and easily understood by the customers. It should be available on the companys webpage. It should be customer focused that can be communicated in the company as well. A set of statements should be created to act as guiding principles (Pentina, Victor and Xiaoni 2008). Understanding the kind of customers you have-the customer experience principles can be built by bringing to life the different customers that youre dealing with. Be able to understand customer needs and wants. To achieve this one needs to create customer personas which can be used to easily identify customers by their profiles. This enables the company to be customer centric (Pentina et al., 2008). Creating a connection that is emotional with your customers-the common phrase its not what you say but how you say it means a lot in business community. To achieve good customer experience online an emotional connection has to be created between a customer and the company. Its known by research that more than 50% of any experience is usually based on emotions because our emotions shape the attitudes which are used to make decisions (Tynan and Sally 2009). Customers that are emotionally engaged online are likely to recommend your products to other clients, are likely to re purchase your product, are not likely to shop around for comparison and are fewer prices sensitive. The company should capture the customer feedback on time-the feedback can be captured via post interaction surveys by use of tools that are automated through calls and emails. Its advisable to make calls to customers so as to gain feedback that is insightful (Kim, Weihong and Kyung 2008) A specific customer support agent should be tied to a given customer feedback for satisfaction. A quality framework needs to be used for the team development- this framework is used to develop training needs for each member of the company that is assigned to the customers to offer support. The quality of email and phone communication has to be assessed and the assessment is to be taken one step further through tracking the teams and scheduling all activities through eLearning, coaching and training (Maklan and Klaus, 2011). Regular employee feedback has to be acted upon in due time-instead of doing annual surveys on employee feedbacks its advisable to use tools which allow staffs to share different ideas on ways of improving online customer experience and this will enable managers to see the feelings of its staff towards the business operations (Kim et al., 2008). Based on traditional means of marketing the company may not be able to reach all the clients within their vicinity and even from far unlike if they resort to using online marketing strategies. Recommendations: To the company Promised experience Always check and work towards improving your grammar-the grammar used at your website speaks volumes when it comes to the quality of your copy. Poor grammar can lead to poor understanding by customers concerning what youre trying to market. This may cost you many potential losses. Grammar handbooks such as Australian help and academized books assist in crosschecking your grammar (Grewal, Levy and Kumar, 2009). Make use of recommendation engines- this technique has been used by many online shops ad have been of great effect in their businesses. The engine gives recommendations based on what the customer is searching for and indicates to the customer what can be bought next (Klaus, 2013). This shows the customer that you are giving much attention to what they may need too apart from whatever they are purchasing at the moment. Be appealing to the emotions of the buyer- apart from working towards brand description a good website should also indicate what it can do for the customer. This is done by telling the customers the benefits of the products and how they can improve their lives (Grewal et al., 2009). This implies that your message should be appealing to heart and not just the head. This will get you more sales. The tone used should be of customer service- this is done as a replication of how you expect your employees to talk to you in a store. This therefore implies that a tone that is friendly and direct should be used in writing. The customers should know you are all set and at their service. Always offer an honest thank you once the customers buy your goods (Anitsal and Schumann, 2007). This tone is way much important compared to the web copy that is usually standard and is often seen on most stores. Always be impressed an enthusiastic with what you are selling- this will indicate to the customers that you care much about whatever is on offer on the website. The enthusiasm will definitely shine through and also rub off your customers if you really care about your business (Maklan and Klaus, 2011). Switching from outbound to content marketing-there is need for the organization to add value to their brands other than just highlighting their products and services as it has been the norm in the past (Kumar et al., 2013). The idea of content marketing brings in more traffic to your web unlike outbound marketing. The content on the website should be interactive-such content draws more attention to the organizations website and also increases their engagement on social media sites that are powerful. The content should be eye catching enough (Homburg, Jensen and Krohmer, 2008). Be willing to embrace upcoming social media channels-the organization should not only depend on the usual facebook and linked in sites they should also look and try out new marketing sites available online. These new channels such as snap chats will allow the organization to explore more methods that are creative in making their agenda public and well known. The content developed should be for real people and not just algorithms-the organization needs to step out of their box in which they create content that only highlights the blogs, company itself and business ideas (Hennig-Thurau et al., 2010). It should think of its content with the readers desires in mind, their needs, worries and fears. The audience and their needs should come first before the rank of their page. The organizations top content should be reused and repurposed repeatedly- there is need to constantly repost their top blogs with refreshing of titles as well as new visuals (McAfee and Brynjolfsson, 2012). They should not assume that their old clients have already seen the previously posted content. This also attracts new readers who have not had access to the content before. There is the need to set a goal- the organization needs to have its goals clearly stated before embarking on digital marketing. This implies they should not go into the digital world blindly because this can leave them in a jumbled mess (Mangold and Faulds, 2009). The organization should have a marketing funnel in place-this assist them in mapping out the journey of their clients and putting strategies in place that encourages clients to move through the channel swiftly. Emotional values Most businesses that are doing well in this competitive global environment have embraced the use of online platforms to reach their customers within shortest periods of time and therefore in this era geographical boundaries are no longer a hindrance to business transactions (Chang and Chen, 2008). This explains the need as to why people have to get a deeper understanding of online customer experience so as to improve on their goods and service deliveries. Regular employee feedback has to be acted upon in due time-instead of doing annual surveys on employee feedbacks its advisable to use tools which allow staffs to share different ideas on ways of improving online customer experience and this will enable managers to see the feelings of its staff towards the business operations (Kim et al., 2008). A closed environment can be created by use of social media tools where employees leave feedbacks on a regular basis. Carry out measurements on the ROI to see whether great customer experience is delivered- this is one of the biggest challenges that organizations face and this is the reason as to why many organizations use net promoter score that collects information that is valuable through asking straight forward single questions (Poynter, 2008). It is used as the standard benchmark for measuring customer experience. Its very simple to implement and use. Rational values Make use of the call to action image-this image enables or prompts the website visitors to subscribe to some of their newsletters, request products and services or even view a webinar with ease (Zhao and Zhu, 2010). Make use of lead magnets that are effective- this magnet should be used in line with the call to action image so as to easily get potential customers on board. This makes clients to be actual quality lead that freely spend their money on the services that circle of life offers. From the above discussion its evident that online customer experience is an aspect that has to be taken seriously by those in business because the customers needs have to be well net if anyone is looking at growing the business. Putting structures in place that fosters or strengthens online customer experience goes along way with the tremendous success that may be experienced by those in business. Circle of life just like any other organization depends heavily on digital marketing strategies to attract a wide client base considering the kind of business they are engaged in. Its now evident that mobile is becoming a focal point due the increased rate at which companies are investing more time in trying to understand the customer experience which is now multichannel (Lemke, et al., 2010). There is an extent to which companies are meant to understand the overall online customer experience across offline and online channels as well as the types of technology used in identifying and addre ssing such issues. Conclusion Its therefore recommended that they make various improvements on their social media use such as driving of traffics to their sites, making use of lead magnets and call to action images to better serve and satisfy their clients online. Its however evident that amidst all these recommendation the key one is having a clear goal in place so as to ensure the clients gets to understand what to expect in search of their services. In a conclusive manner customer online experience and digital marketing strategies are things that should not be ignored in this digital era of doing business if anyone wants to make maximum benefits. References Anitsal, I. Schumann, D. (2007), Toward a Conceptualization of Customer Productivity: The Customer's Perspective on Transforming Customer Labor into Customer Outcomes Using Technology-Based Self-Service Options, The Journal of Marketing Theory and Practice, 15, 4, 349-363. Chang, H. H. Chen, S. W. (2008), The Impact of Customer Interface Quality, Satisfaction and Switching Costs on E-Loyalty: Internet Experience as a Moderator, Computers in Human Behavior, 24, 6, 2927-2944. Frow, P. and Payne, A. (2007). Towards the perfect customer experience. Journal of Brand Management, 15, pp. 89101. Gentile, C., Spiller, N. and Noci, G. (2007). How to sustain the customer experience: an overview of experience components that co-create value with the customer. European Management Journal, 25, pp. 395410. Grewal, D., Levy, M. and Kumar, V. (2009). Customer experience management in retailing: an organizing framework. Journal of Retailing, 85, pp. 114. Hanssens, D. M., Rust, R. T. Srivastava, R. K. (2009), Marketing Strategy and Wall Street: Nailing Down Marketing's Impact, Journal of Marketing, 73, 6, 115-118. Hennig-Thurau, T., Malthouse, E. C., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., Skiera, B. (2010). The impact of new media on customer relationships. Journal of Service Research, 13(3), 311330. Homburg, C., Jensen, O. (2007). The thought worlds of marketing and sales: Whichdifferences make a difference? Journal of Marketing, 71(3), 124142. Homburg, C., Jensen, O., Krohmer, H. (2008). Configurations of marketing and sales: A taxonomy. 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Real Student Advice on College Interviews

Got a college interview coming up but not sure what to expect? s have you covered. Sourced from 60,000+ successful application files, our college students share their college interview stories in detail, from common questions asked to tone of conversation, see how the interview impacted their admissions result. ajaxx513 University of Pennsylvania 20 My best interview by far was my phone interview. At first, I completely dreaded the idea of having an interview over the phone because I personally dont sound that enthusiastic or excited. I had no idea how to sell myself without being there in person. However, I found myself to be a lot more articulate because I wasnt sitting right in front of them, so I didnt feel nearly as much pressure. I sounded a lot more relaxed and didnt get as nervous because I called from my bedroom where I was comfortable. I actually had a lot more to say about myself and my interests being relaxed over the phone than sitting down with my interviewer. If your interviewer gives you the option of a phone interview, definitely do it if you get nervous meeting new people in person. Most common questions asked in my interviews: 1. Tell me about yourself. 2. Why led you to apply to X school? (Uniqueness!!) 3. What do you like to do in your free time? 4. What do you plan to study? Why? 5. What sparked your interest in __? 6. What clubs/organizations are you currently in? 7. What clubs do you plan to join at X school? 8. What are you plans after undergrad? 9. What makes you unique? One last tip: Try to show that you have a passion, without actually using the word passion. Stanford2020 Stanford University 20 No questions really caught me off guard because I had prepared roughly what I would say to the standard questions like Tell me about yourself, Describe your biggest failure and what you learned, Why this school?, What would you bring to this school? etc. I would suggest doing the same as a lot of these come up. There are lots of lists of common questions online. I would also recommend familiarizing yourself with current affairs issues, which didnt come up in my interviews, but have come up in some of my friends. Elite schools are looking for people who are intellectually curious and dont just study to get good grades, so it would look really bad if you had no idea what was going on in the world around you. They were also much more conversational in nature than I expected - I would often only be asked two or three questions in the whole hour because they would be interested by my answers and a natural conversation would develop. Lmelcher Columbia University 20 Harvard, Yale, and Princeton: Amazing interviews. Each was about 40 minutes long. There were no hardball questions in any of them. They would basically ask me about myself and why I wanted to go to their school. At the end, each of them said they would give a glowing review.Advice: Research the school. Thoroughly. Come armed with names of departments, professors, classes, lab facilities, everything. Treat each school like its your top choice. No alumni interviewer wants to feel like applying to their school was just a burden.Jpm13 University of Rochester ‘20 I interviewed with 4 schools, which I describe the experience and questions they asked below. Remember that each interview is different, and the best way to prepare is to really know what youre talking about. Be ready to talk about your high school involvement in great detaildont waste your time memorizing news articles just in case they ask you new-related questions. Overall, dont fret too much over the interview. Its not very significant. I have friends who had terrible (like absolutely terrible) interview experiences but still got into their top schools. The schools I had really good interview experiences with (Harvard specifically) I didnt get into. The best way to ace an interview is to be prepared to talk about yourself a lot. Ask yourself what you want interviewers to know. Dont be concerned about being funny or too boring. Youre not going to be accepted/denied because of that. Share your story and show genuine interest in the school. thefuzzhead1 University of Southern California 20 Keep reading books! Not just weak fictional tales with no depth (this includes Harry Potter for the most part, trust me). Try classic literature or even nonfiction, maybe follow the NY Times or some other stuff on top of it. Failing to get out of your middle school James Patterson-John Green-JK Rowling-Rick Riordan rut is bad. Practice the hard questions before the interview. Tell me about yourself. Why do you want to attend ___? etc. etc. You can rehearse (thats not the right word; what you say should not be the same each time. Just let if flow, dont have an exact script, but do have talking points, like a bulleted list or flow chart) in front of a mirror or with another person. Or even a group - that wouldve helped with my Jefferson Scholars interview.